• Halfway Cuban Link Lab Grown Diamond Ring - AVIR New York
  • Classic 4 Prong Natural Diamond Tennis Bracelet - AVIR New York
  • Classic 4 Prong Natural Diamond Tennis Necklace - AVIR New York

Diamond Guide

Diamond Guide

Full-Service Diamond & Jewelry Production 

At New Deal NY INC, we offer a streamlined, full-service solution for our wholesale partners: we supply the diamonds and manufacture the finished jewelry, all tailored to your quality standards, design requirements, and price targets.

Whether you’re building private label collections, fulfilling custom requests, or scaling core inventory, we offer a wide range of natural and lab-grown diamond options, and produce finished pieces to match the exact specifications of your market.

Diamonds, Sourced to Fit Your Business

We work with clients across the industry—boutique retailers, private jewelers, ecommerce brands, and trade showrooms—to source diamonds that suit a variety of needs, including:

  • GIA- or IGI-Certified Center Stones

  • Lab-Grown Diamonds (HPHT & CVD)

  • Natural Melee (Commercial, VS+, Layouts, Calibrated)

  • Fancy Shapes: Oval, Emerald, Pear, Cushion, Marquise, and more

  • Fancy Color Diamonds (Natural and Treated, Upon Request)

  • Custom Matched Pairs and Layouts for Bracelets, Rings, and Necklaces

We can supply loose stones only, or integrate them directly into finished pieces made in-house.

Jewelry Manufacturing, Built Around Your Diamonds—or Ours

You’re welcome to source stones through us, send your own, or request fully finished pieces with diamond quality, weight, and cost structured around your price point.

We produce:

  • Engagement rings

  • Eternity bands & stackers

  • Studs & hoops

  • Tennis bracelets & necklaces

  • Custom one-offs and capsule collections

All made in 14K, 18K gold or Platinum, with consistent production timelines and quality assurance.


Pricing Flexibility, No Compromises

We know not every customer is looking for D/IF. Whether you're targeting high-volume, mid-range retail or bespoke heirloom-quality builds, we’ll source and build to meet your:

  • Budget

  • Preferred grading standards

  • Design aesthetic

  • Turnaround time

We take the guesswork out of balancing margins, visual quality, and customer expectations.


Additional Services

  • Stone Matching for Repairs or Reorders

  • Layout Recreation from Client Photos or Specs

  • Custom Quotes Based on Target MSRP

  • White-label or Private-label Fulfillment Available

Work with Us

With years of experience in both diamond sourcing and fine jewelry manufacturing, New Deal NY INC gives you a single point of contact for stones, production, and fulfillment—built entirely around the way you do business.

Let us know what you're building. We'll take care of the rest.