Sustainability

At New Deal NY Inc, we believe that excellence in diamonds and jewelry should never come at the cost of ethics or the environment. As a company with over three decades in the industry, we understand the responsibility we carry - not just to our clients, but to the world around us.

We are committed to sourcing and producing our products with the highest standards of ethical and environmental integrity. All of the diamonds we offer are Kimberley Process certified, meaning they are conflict-free and ethically sourced. We do not work with blood diamonds, and we ensure our supply chain is transparent, responsible, and in alignment with global best practices.

In addition to responsible diamond sourcing, we take pride in our commitment to sustainable manufacturing. Our jewelry is crafted using recycled gold, significantly reducing our environmental footprint while maintaining the same level of quality and durability that our clients expect. By using recycled precious metals, we help minimize the need for new mining - conserving natural resources and reducing harmful environmental impact.

Sustainability is not a trend for us; it is an integral part of how we do business. From sourcing to production to packaging, every step is approached with care and accountability. We partner only with suppliers and manufacturers who share our values, ensuring that ethical practices are upheld throughout the entire process.

As members of a global industry, we recognize that our choices matter. That’s why we are continuously looking for ways to improve, innovate, and operate more sustainably - so our clients can offer their customers jewelry they can feel good about wearing.

At New Deal NY Inc, we are proud to combine ethical sourcing, sustainable materials, and expert craftsmanship to deliver products that are as responsible as they are beautiful.

Responsibly Sourced. Sustainably Made. Always Trusted.